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workshops:public:podcasting [2019/04/26 09:53]
Michelle Brown [Promotion]
workshops:public:podcasting [2019/04/26 10:05] (current)
Michelle Brown [Making Money]
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 We just talked a lot about looking at our audience and analytics, and mainly this is what is key to getting a podcast to bring in income. This is a hard thing to achieve, it's a very competitive market with new podcasts popping up every day. We just talked a lot about looking at our audience and analytics, and mainly this is what is key to getting a podcast to bring in income. This is a hard thing to achieve, it's a very competitive market with new podcasts popping up every day.
  
-How do you get out on top with so many other diverse and interesting podcasts fighting for the listeners attention? Well when you do start to get a healthy audience, there'​s the opportunity to bring in sponsors/​advertisers. And this is where possibly having a niche topic of podcast can help you target some key aligning sponsors, say for example your podcast was on guitar pedals, well then you've got a good chance of convincing a pedal manufacturing business to come on board as a sponsor.+How do you get out on top with so many other diverse and interesting podcasts fighting for the listeners attention? Well when you do start to get a healthy audience, there'​s the opportunity to bring in sponsors/​advertisers. And this is where possibly having a niche topic of podcast can help you target some key aligning sponsors, say for example your podcast was on guitar pedals, well then you've got a good chance of convincing a pedal manufacturing business to come on board as a sponsor ​- an example one is Mozilla’s IRL.
  
-Another way to make money is to use crowd-funding,​ and ask straight to the source, the  listener, to support by becoming a patron or contributing to a fundraising campaign. ​+Another way to make money is to use crowd-funding,​ and ask straight to the source, the listener, to support by becoming a patron or contributing to a fundraising campaign ​(Patreon is an example of this)
  
 There'​s also the opportunity to apply for funding for some more specific areas of podcasting focus, like documentary storytelling and reporting etc. but this is pretty rare still in Australia. ​ There'​s also the opportunity to apply for funding for some more specific areas of podcasting focus, like documentary storytelling and reporting etc. but this is pretty rare still in Australia. ​
  
 You could start small when you had a good following of loyal supporters and just get some merch produced and sell it! You could start small when you had a good following of loyal supporters and just get some merch produced and sell it!
 +
 +Affiliate sales programs (amazon, redbubble etc.) are also helpful because they’ll sign almost anyone, you don’t have to have heaps of followers.
 +
  
 Some more resources; Some more resources;
  • workshops/public/podcasting.txt
  • Last modified: 2019/04/26 10:05
  • by Michelle Brown