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workshops:public:podcasting [2019/04/26 09:53]
Michelle Brown [Promotion] 		workshops:public:podcasting [2019/04/26 10:05]
Michelle Brown [Making Money]
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 We just talked a lot about looking at our audience and analytics, and mainly this is what is key to getting a podcast to bring in income. This is a hard thing to achieve, it's a very competitive market with new podcasts popping up every day. We just talked a lot about looking at our audience and analytics, and mainly this is what is key to getting a podcast to bring in income. This is a hard thing to achieve, it's a very competitive market with new podcasts popping up every day.
  
-How do you get out on top with so many other diverse and interesting podcasts fighting for the listeners attention? Well when you do start to get a healthy audience, there's the opportunity to bring in sponsors/advertisers. And this is where possibly having a niche topic of podcast can help you target some key aligning sponsors, say for example your podcast was on guitar pedals, well then you've got a good chance of convincing a pedal manufacturing business to come on board as a sponsor.+How do you get out on top with so many other diverse and interesting podcasts fighting for the listeners attention? Well when you do start to get a healthy audience, there's the opportunity to bring in sponsors/advertisers. And this is where possibly having a niche topic of podcast can help you target some key aligning sponsors, say for example your podcast was on guitar pedals, well then you've got a good chance of convincing a pedal manufacturing business to come on board as a sponsor - an example one is Mozilla’s IRL.
  
-Another way to make money is to use crowd-funding, and ask straight to the source, the  listener, to support by becoming a patron or contributing to a fundraising campaign. +Another way to make money is to use crowd-funding, and ask straight to the source, the listener, to support by becoming a patron or contributing to a fundraising campaign (Patreon is an example of this). 
  
 There's also the opportunity to apply for funding for some more specific areas of podcasting focus, like documentary storytelling and reporting etc. but this is pretty rare still in Australia.  There's also the opportunity to apply for funding for some more specific areas of podcasting focus, like documentary storytelling and reporting etc. but this is pretty rare still in Australia. 
  
 You could start small when you had a good following of loyal supporters and just get some merch produced and sell it! You could start small when you had a good following of loyal supporters and just get some merch produced and sell it!
 +
 +Affiliate sales programs (amazon, redbubble etc.) are also helpful because they’ll sign almost anyone, you don’t have to have heaps of followers.
 +
  
 Some more resources; Some more resources;

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